Join our next event

✨

Join our next event ✨

Collective 57 presents: Think like a storyteller

📅 22 May, 6:00 pm — 8:30 pm

📍 Slurp Café, Kanzleistrasse 129, 8004 Zürich

From Spotify Wrapped’s data-driven personalisation to Nike’s emotionally charged campaigns, the best brands today don’t just market. They tell stories. But in a world saturated with content, how do you make your message stand out and actually resonate?


We’re joined by Maria Barikhina, brand strategist, storytelling expert, and founder of Zurich Storytellers, for a hands-on talk that blends strategy and storytelling.

We’re diving into the art (and strategy) of brand storytelling.

A sneak peek into what’s up next:

Here’s what you missed last time.

  • We got academic for this one!

    Together with Prof. Dr. Manuel Puppis, VP of the Swiss Media Commission, we took a closer look at how algorithms shape public discourse, and how regulations, misinformation and media trust all feed into our experience of the world.

  • A deep dive into the art and strategy of community building with a panel of powerhouse community leaders based in Switzerland. This session unpacked community from a theoretical and practical POV. Our panellists shared the wins, struggles, and real lessons from building community from the ground up.

  • A deep dive into personal branding with Founder and CEO of House of Influencer, Tanja Herrmann.

    Tanja shared some expert insights into what it takes to build a strong personal brand, and a practical framework to help you create yours.